the financial returns but also changes happening within organizations themselves. There's a growing perception that embedding social and environmental considerations into business models would lead companies to earn stronger brand value and customer loyalty. As customers grow more aware of the companies they are propping up, businesses are going to want to transition to sustainable practices because they know it is only in the long term that they will be successful as long as they create good change. Such an alignment of interest between investors and organizations provides an effective feedback loop through which to speed progress toward resolving societal challenges.

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